Origin

Back when the internet was still finding its feet, I had one clear idea: build apps on it. I knew I could invent things, didn’t think I was the person to build businesses. That seemed like someone else’s path

I enrolled at university studying Information Science. Back then, Business Management was a compulsory subject. I read the chapters, made the notes, did the work. And I failed. Other students passed without much fuss.

The next year I had a choice: repeat it, or try a new subject the university was offering called Entrepreneurship. I had heard the word before but I just didn’t know what it truly meant. I chose it out of spite. Ten of us showed up for that first lecture but it changed everything… I think my jaw hung open the whole class long. That was the first time I realized I could forge my own path in business and build value for everyone around me through it.

So I started building. And failing. Web development to catch the Internet wave. Animation studio we called “Engimation” that built TV adverts in Macromedia Flash. Web hosting company we called “Webbber”. A CRM for car dealerships that personalised the sales experience based on what a buyer’s profession told you they’d value in a car. Some of these early stage enterprises I started while at University, some squeezed into evenings and weekends. None of them made it. But every one was teaching me something about what it actually takes to build value. The more I built, the more I kept running into the same kind of person: brilliant, convicted, and completely underserved technically.

The Problem

There are brilliant people out there building real value in products that solve real problems and services the world genuinely needs… and they can’t get the technical support they deserve to make their plans fully succeed.

These are the people who create what the rest of us rely and value. They see what’s broken or not there, and they have the conviction to build it or fix it. The gap between what they were building and the support they were getting bothered me deeply. It still does.

My Mission

From the beginning, my goal has been to back people who create value.

I believe businesses are one of the most powerful vehicles for positive change. People brave enough to build these businesses deserve someone in their corner who genuinely gets it. Not just technically, but viscerally.

That’s what Comotion is built on. We help founders, entrepreneurs, intrapreneurs, product owners, and business leaders bring their plans to life through software and more. That mission has shaped every venture I’ve been part of since.

My Path

In 2012, I co-founded Comotion Business Solutions (Comotion), at the very origin, Comotion was a software development company that built IT projects for clients. Comotion co-founded Seed Analytics right away. Seed Analytics was born from exactly the problem I’d set out to solve. We built a system for a wealth advisor, recognised the opportunity, and partnered with them to launch it as its own business for the whole industry.

Seed Analytics helps wealth advisors be world champions to their clients by telling data stories that help them grow their wealth. Seed Analytics provides these brokerages with deep, industry, and automated analytics and white labelled statements for their clients.

Comotion founded Comotion Dash, a data lake and data analytics product operating primarily in the life insurance and re-insurance markets. Dash takes the infrastructure and data scaling pain away from actuaries and analysts, allowing them to extract vast insights that help their books grow.

Comotion founded Comotion LowCode, which offers Mendix, .NET and AI development services to help our clients build true value in the world through successful IT project implementations.

I also co-founded Academy of Coffee, a small two-shop chain of coffee stores. Academy of Coffee no longer operates but I haven’t lost my love for coffee.

Comotion co-founded HireBright, a cognitive ability test platform for the pre-employment process. HireBright then launched Raising Brightness, a pre-covid online education platform. I no longer have operational or board involvement with HireBright outside of Comotion management decision making. Comotion exited HireBright in 2025.

Comotion just launched comotion.ai, an AI analytics workspace for banks, insurers and reinsurers that turns complex data into audit-ready insights, with built-in governance, data lineage and regulatory controls so risk, finance and actuarial teams never lose oversight in the new AI-run world.

Currently, I run Comotion LowCode for the Comotion Group and also manage the marketing departments for both Seed Analytics and Comotion Group.

I serve on the Comotion and Seed Analytics boards.