3 Questions to develop “How-Might-We (HMW) statements” from the point of view of your users/customers



  1. What do your users like?
  2. What do they wish?
  3. What do they want if there were no constraints?


1. Here are a few tools to distribute these questions to a random sample of your user base:

2. Once you’ve evaluated the answers then here are a few tools your team can use to collate and share insights:

3. Finally, here are some tools to facilitate and debate the future based on insights as a team:


Image Credit: @alvaroreyes