3 Questions to develop “How-Might-We (HMW) statements” from the point of view of your users/customers



  1. What do your users like?
  2. What do they wish?
  3. What do they want if there were no constraints?


1. Here are a few tools to distribute these questions to a random sample of your user base:

2. Once you’ve evaluated the answers then here are a few tools your team can use to collate and share insights:

3. Finally, here are some tools to facilitate and debate the future based on insights as a team:


Image Credit: @alvaroreyes

Eddie Jones on Lessons in Coaching











Eddie Jones is an outstanding leader and an inspirational coach. To date his impressive resume includes:

  • Taking Australia to the 2003 Rugby world cup final as the head coach.
  • A member of the South African 2007 Rugby world cup winning squad as a member of the senior coaching group
  • Taking Japan to a 34 – 32 victory over South Africa during the 2015 Rugby world cup
  • Taking up the position at the Head coach of England in 2016. Under his leadership England holds a n 86% win ratio (Wikipidia, 2018).

In a 40min Q&A session at Oxford Union Eddie Jones shares a number of his team leadership and management principles.